Blurred Lines
Attending a recent WPP focus group on the Telecommunications category, I stopped to ponder the relevance of the established category definitions in the world of marketing today. Some definitions no...
View ArticleSmall Data: The Tiny Clues That Uncover Huge Trends
Our industry, indeed our world, could accurately be described as obsessed with Big Data. It’s an oft cited solution to many problems, be they ones of branding, advertising, customer understanding or...
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Growth Garage: Powered by GrowthFinder
Stop the debate. Make decisions. Start the action. Introducing Growth Garage, a strategy event that harnesses our GrowthFinder offer to excel your growth potential in a fast and innovative way. We...
View ArticleSampleCon 2017: The great sample debate
If only we had a crystal ball to predict the future of sample, the people who provide their valuable opinions to give marketers insights… We may not have all the answers, but our esteemed panelists...
View ArticlePodcast: Sensory marketing
Marguerite de Villiers, an anthropologist from our South African office, spoke live on SAfm, South Africa’s national radio station. She was interviewed about sensory marketing on the Media Show, hosted...
View ArticleWhich Archetype will win the Game of Thrones?
Game of Thrones’ seventh season premiered on 16th July and made history, once again, by dominating the ratings. But is the success of Game of Thrones owed solely to the thrilling twist-and-turn filled...
View ArticleClosing the strategy to activation gap: using strategic growth frameworks to...
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that...
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Social Good Innovations
1. Straw-style filter makes any water clean water The original ultra-light straw style filter lets you drink directly from streams, lakes, and any water source, turning up to 1,000 liters of...
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Humanising Data
1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and...
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Purpose Driven Brands
1. Tesco is helping to combat harmful pesticide residues One of the world’s largest supermarket chains is launching safety bags that use photocatalysis to destroy toxic chemicals found on many fruits...
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